The Season of Small is a celebration of all that is small and beautiful, focused on supporting the small businesses that make this valley special by shopping local, dining local and encouraging people to support local. The season kicks off with Black Friday (November 28) and Small Business Saturday (November 29) and extends through December 24 – Christmas Eve. Small Business Saturday is just one day and supporting local businesses during the holidays should last the season, not a single day!
Chamber holiday promotional efforts
During the holiday season, the chamber provides additional promotional and advertising opportunities for our members.
- “Season of Small” special email newsletter(s) sent to our list of over 1,300 subscribers
- 2025 Holiday Happenings page on the chamber’s website – Basalt’s guide to all the different events happening this holiday season
- 2025 “Season of Small” page on the chamber’s website – The chamber’s “Shop Small, Shop Local” guide highlighting all the different promotions, events, fundraisers and gift ideas submitted by our member businesses and nonprofits.
- Special Holiday Events calendar featuring member events
- On-air promotion and advertising on local radio, encouraging the community to support our businesses and nonprofits
How members can celebrate the Season of Small
- Be showcased in the Season of Small – Complete the business participation form to highlight with a sale, special event or gift idea as part of our Season of Small campaign. Priority deadline for content is November 25.
- Participate in Small Business Saturday – Highlight your business on Saturday, November 29
- Participate in or attend one of the two tree lightings in town –
- Saturday, December 6 – Light up Willits ⬅️ On a Saturday this year!
- Friday, December 12 – Merry on Midland
- Add events to the Chamber’s Calendar of Events | Instructions
- Leverage special member advertising rates – your membership can save you money and promote your business.
Member businesses and nonprofits who inform the chamber that they are doing something special this holiday season will be promoted by the Chamber in tandem in its upcoming advertising, including marketing efforts tied to the town’s two tree lighting events. The Chamber will be encouraging people to get out and about in Basalt, shopping and dining locally during the season, including the nights of the two tree lightings – December 6 and 12. The tree lightings are an opportunity to get additional foot traffic, if you choose to participate.
- Stay open longer to encourage “late night” shopping
- Provide in-store entertainment or holidays cheer (cookies/hot cocoa/hot cider)
- Host a local art exhibit/artist or other pop-up
- Restaurants – Highlight a drink special or unique dining experience (prix fixe menu, special dinner) – Imagine if each restaurant had a signature cocktail the night of the tree lighting?
- Promote a sidewalk sale or spin a wheel for a chance at a discount
- Coordinate with other businesses to have a scavenger hunt
- Decorate your storefront to make it even more festive and welcoming
- Have a guest bartender or chef that evening
This is an opportunity to further promote your business, provide an opportunity to get new customers, reward your loyal clientele and give local residents a reason to walk into your business. Tell the chamber what you will be doing special for the holidays, and we will promote it.
Special member advertising rates
Weekly Investment: $99/week for 6 Weeks (11/24 to 12/31)
Holiday Music sponsorship only for $50 a week
The Ultimate Holiday Package | Details
Starting at midnight November 27, “The Lift FM” will bring the Holiday Spirit into homes, businesses and cars all over the mountains of Colorado! The LIFT-FM presents all Holiday Music all the time through December 25. Your business can be a part of bringing the community some joy and holiday cheer!
- 200 :15 sec sponsorship tags during Holiday Music on KKCH The LIFT FM
- Twenty (20x) :30 sec commercials per week (120 total) to run throughout the holiday season (by Dec 31, 2025)
AMT Radio Holiday Greetings | Details
During the 2025 Holiday Season thank your loyal customers and the community for their support this past year. The Holiday Greetings start Monday, November 24!
Each Holiday Greeting will include a fifteen :15 second personalize greeting from your business place.
Share your message starting 11/24/2025:
- Twenty (20x) :15 second greetings per week for 6 weeks
- Airing Monday through Sunday 5a-8p
- Package Includes production.
Investment: $350.00 net per station
Pick your stations:
- KSKE-FM – Ski Country (Country)
- KKCH-FM – The Lift FM (Holiday music)
- KQSE-FM – La Nueva Mix (Spanish variety music)
- KNFO-FM – News/Sports/Talk
- KSPN-FM – The Valley’s Quality Rock
The Sopris Sun/Sol del Valle 2025 Business Showcase
Reach more than 12,000 holiday shoppers weekly, in print and online. Your advertising helps underwrite The Sopris Sun / Sol del Valle
Any business that reserves ad space between now and the end of 2025 can take 50% off the rack rates. Ad space must be reserved the Friday before publication to ensure there is enough room in each issue.
- Full Page: $400
- Half Page: $300
- Quarter Page: $150
- 1/8 page: $75
Contact Luise Wollesen at adsales@soprissun.com
Cat Country 2025 Holiday Package | Details
Run three commercials per day on Cat Country. These ads would all run in primetime: 6 a.m.– 7 p.m. As a bonus, you will also receive three ads per day on our other two stations – Thunder 93.5 and Hot 100.5. These commercials will run a best time available basis. That’s a total of 90 radio ads per month – get your message out to thousands of customers!
Radio Free Aspen will assist with all production at no charge.
Investment: $500 per month. Start your campaign as soon as you’d like.
Contact David Johnson at Roaring Fork Broadcasting: 970-309-3623 or dave@radiofreeaspen.com
www.radiofreeaspen.com